Digital Marketing - Brand Development - Creative Design
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PLUM UNDERWRITING SCORES A HIT WITH VIRTUAL REALITY PROMO
May 11, 2016
Chez Vision recently created a 360 video promo for Plum Underwriting to be used at the prestigious BIBA 2016 insurance conference in Manchester. The conference is considered to be one of the biggest events in the insurance industry and is attended by delegates from around the world.
The video featured a fully rendered 3D model of London’s financial district and interactive advertisements for Plum’s range of products and services. It was devised as a fun experiential encounter that would create a buzz around Plum, helping them to make a lasting impression with visitors to the conference.
We are delighted to say that the virtual reality video proved to be a huge success. Our friends at Plum reported that visitors were queuing up to take a virtual tour of London’s ‘Golden Mile’. This is just the first of many 360 videos we have planned for Plum Underwriting. Be sure to check back here for updates.
The future is definitely bright but it’s more like a plum than an orange!